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1 publicité mensongère
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2 publicité
publicité [pyblisite]feminine nouna. ( = méthode, profession) advertising• faire de la publicité pour qch (Business) to advertise sth ; ( = inciter à acheter) to plug sth (inf)• son livre a été lancé à grand renfort de publicité his book was launched amid a blaze of publicityb. ( = annonce) advertisement ; (Cinema, TV) commercialc. ( = révélations) publicity* * *pyblisite1) (activité, profession) advertising2) ( annonce) advertisement, advert GB, ad (colloq)3) ( diffusion) publicityfaire une mauvaise publicité à quelqu'un/quelque chose — to give somebody/something a bad press
•Phrasal Verbs:* * *pyblisite nf1) (= secteur) advertisingMuriel travaille dans la publicité. — Muriel works in advertising.
2) (= annonce) advertisement, advert Grande-Bretagne adIl y a trop de publicités dans ce journal. — There are too many advertisements in this newspaper.
3) (= battage) publicityfaire de la publicité pour qch [produit, entreprise] — to advertise sth, [événement, concert] to publicize sth
* * *publicité nf1 (activité, profession) advertising; il travaille dans la publicité he's in advertising; faire de la publicité pour un produit to advertise a product; service (de) publicité advertising department; coup de publicité publicity stunt; c'était un beau coup de publicité it was good publicity;2 ( annonce) Presse advertisement, advert GB, ad; Cin, Radio, TV commercial, advertisement, advert GB, ad; passer une publicité à la télévision/radio to run an advert GB ou ad on television/the radio;3 ( diffusion) publicity; donner or faire de la publicité à qn/qch to give sb/sth publicity; faire une mauvaise publicité à qn/qch to give sb/sth a bad press.publicité comparative comparative advertising; publicité des débats open debate; publicité directe direct mail advertising; publicité institutionnelle corporate advertising; publicité sur les lieux de vente, PLV point-of-sale advertising; publicité mensongère misleading advertising; publicité des prix publishing of prices; publicité rédactionnelle advertising feature GB, reading notice US.[pyblisite] nom féminin1. [action commerciale, profession] advertisingpublicité audiovisuelle/par affichage audiovisual/poster advertising2. [annonce commerciale] advertisement[pour une association] publicity3. [caractère public] public nature4. DROIT [en droit civil] public announcement -
3 Werbung
Werbung f 1. GEN (infrml) ad; 2. V&M advertisement, advertising, billing, publicity; (infrml) advert (Anzeige, Inserat) • ohne Werbung GEN unadvertised (Produkt) • Werbung machen für V&M advertise for • Werbung treiben V&M advertise* * *f 1. < Geschäft> ad infrml ; 2. <V&M> advertisement, advertising, billing, publicity, Anzeige, Inserat advert infrml ■ ohne Werbung < Geschäft> Produkt unadvertised ■ Werbung machen für <V&M> advertise for ■ Werbung treiben <V&M> advertise* * *Werbung
advertising, advertisement (Br.), propaganda, publicity, promotion (US), copy, (Anwerbung) enrolment, enlistment, recruiting (US), (Aufträge) soliciting, (Stimmen) canvassing, (Verkaufsförderung) sales promotion;
• aggressive Werbung disparaging (knocking, Br., competitive, US) copy, competitive advertising (US);
• anreißerische Werbung puffing advertising (publicity) (Br.), ballyhoo (coll.);
• ansprechende Werbung appealing advertising, advertising appeal;
• anstößige Werbung indecent advertising;
• antizyklische Werbung anticyclical advertising;
• redaktionell aufgemachte Werbung editorial advertisement, editorial (sl.);
• aufklärende Werbung reason-why advertising;
• an ethischen Gesichtspunkten ausgerichtete Werbung ethical advertising;
• belehrende Werbung educational advertising;
• betrügerische Werbung deceptive advertising;
• diskriminierende Werbung discriminatory advertising;
• überregional durchgeführte Werbung nation-wide (across-the-board) advertising;
• einführende Werbung original advertisement;
• eingeblendete Werbung tie-in advertising;
• erzieherische Werbung educational copy;
• firmenbetonte (firmeneigene, institutionelle) Werbung institutional advertising (US);
• fremdsprachige Werbung foreign-language advertising;
• geballte Werbung mass advertising;
• gefühlsbestimmte Werbung sense-appeal copy;
• gelegentliche Werbung opportunity advertising;
• gemeinsame Werbung association (cooperative) advertising;
• auf Massenwirkung gerichtete Werbung mass-emotional appeal;
• auf einen bestimmten Personenkreis gerichtete Werbung selective appeal;
• direkt gestreute Werbung direct advertising;
• gezielte Werbung direct (selective) advertising (advertisement);
• großzügige Werbung large-scale advertising;
• herabsetzende Werbung disparaging (knocking-down, competitive) copy;
• im eigenen Betrieb hergestellte Werbung in-house advertising;
• institutionelle Werbung institutional (US) (goodwill) advertising;
• irreführende Werbung misleading (deceptive) advertisement (advertising);
• kindbezogene Werbung kid appeal;
• kostspielige Werbung expensive advertising;
• lautere Werbung advertising ethics;
• marktschreierische Werbung puffing advertising (Br.);
• massierte Werbung mass advertising;
• nachfassende Werbung follow-up advertising;
• produktbezogene Werbung product advertising;
• redaktionelle Werbung editorial publicity;
• kostenlose redaktionelle Werbung write-up (US), free puff (Br.);
• reißerische Werbung loud publicity, harmless puffing (Br.);
• schwungvolle Werbung dynamic advertising;
• sensationelle Werbung stunt advertising, gimmick (US);
• täuschende Werbung misleading advertising;
• überregionale Werbung national (general, nation-wide) advertising;
• überzogene Werbung persuasive advertising, advertisement puff (Br.), harmless puffing (Br.);
• ungewöhnliche Werbung offbeat advertising;
• ungezielte Werbung non-selective advertising;
• unlautere Werbung unethical advertising;
• unterschwellige Werbung subliminal advertising;
• unterstützende Werbung auxiliary advertising;
• unverlangte Werbung unsolicited advertising;
• unwahre Werbung false advertising;
• zwei miteinander verbundene Werbungen tie-in;
• vergleichende Werbung competitive (comparative) advertising;
• verpuffte Werbung fall-flat advertising;
• in rascher Folge wiederholte Werbung high-pressure advertising;
• wirksamste Werbung advertising pulling the best results;
• zielbewusste Werbung systematic advertising;
• zugkräftige Werbung audience builder, attractive advertising;
• zusätzliche Werbung accessory (supplementary) advertising;
• Werbung bei Aktienkunden stock touting (US);
• Werbung von Arbeitskräften recruiting of labor (US);
• Werbung durch Ausgabe von Warenproben sample advertising;
• Werbung auf Bundesebene national advertising (US);
• Werbung auf dem Bürgersteig pavement advertisement;
• Werbung mit größter Durchschlagskraft advertising pulling the best results;
• Werbung im Einzelhandelsgeschäft point-of-sale (purchase) advertising;
• Werbung innerhalb des Einzelhandelsgeschäfts inside-the-store advertising;
• Werbung in Fachkreisen professional advertising;
• Werbung in Fachzeitschriften trade-paper advertisement;
• Werbung für den Fremdenverkehr tourist advertising;
• Werbung für Gelegenheitskäufe bargain-sale advertising;
• Werbung für Grundstücksbeteiligungen syndicate advertising;
• Werbung für Industrieerzeugnisse industrial advertising;
• Werbung am Kaufort point-of-purchase advertising;
• Werbung mit Kennziffern keyed advertising;
• Werbung beim Kunden direct advertising;
• Werbung im Ladeninnern inside-the-store advertising;
• Werbung mit Lockartikeln bait advertising;
• Werbung in der Luft air advertisement, aerial advertising;
• Werbung für Markenerzeugnisse (Markenartikel) brand advertising;
• Werbung in gedruckten Medien print[ed] advertising;
• Werbung von Mitgliedern membership drive;
• Werbung durch Musterverteilung sampling, free trial, free-gift (novelty) advertising;
• Werbung durch Plakate outdoor (billboard, Br.) advertising;
• Werbung durch Postversand direct-mail promotion (US);
• Werbung mit dem [niedrigen] Preis price advertising;
• Werbung in der Presse press (newspaper) advertising;
• Werbung im Rundfunk broadcast advertising;
• Werbung für Sonderangebote bargain-sale advertising;
• Werbung in der Straßenbahn streetcar advertising;
• Werbung in den Tageszeitungen newspaper advertising;
• Werbung in Verbindung mit einem Fernsehprogramm program(me) advertising;
• [breit gestreute] Werbung für den Verbraucher [large-scale] consumer advertising;
• Werbung am Verkaufsort point-of-purchase advertising;
• Werbung an der Verkaufsstelle point-of-purchase advertising;
• Werbung an einem Verkehrsknotenpunkt head-on position;
• Werbung in eigenen Verkehrsmitteln self-operation;
• Werbung in öffentlichen Verkehrsmitteln travel(l)ing display;
• Werbung am Verkehrsstrom outdoor advertising;
• Werbung durch Verteilung von Geschenkartikeln novelty (free-gift) advertising;
• viel Geld für Werbung ausgeben to advertise in a big way;
• Werbung betreiben to advertise;
• auffällige Werbung betreiben to beat (thump) the drum;
• Werbung durchführen to publicize, to advertise;
• großzügige Werbung veranstalten to advertise widely;
• jem. unverlangt Werbung zusenden (Internet) to spam s. o. -
4 irreführende Werbung
irreführende Werbung f GEN, V&M deceptive advertising, false advertising, misleading advertising* * *f <Geschäft, V&M> deceptive advertising, false advertising, misleading advertising* * *irreführende Werbung
misleading (deceptive) advertisement (advertising) -
5 Werbung
f1. advertising, publicity; die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising); eine ( gute) Werbung für fig. good publicity for, a good advertisement for2. neuer Kunden etc.: winning, attracting3. die Werbung um eine Frau courtship* * *die Werbung(Liebeswerben) courtship;(Reklame) advertising; advertisement; publicity* * *Wẹr|bung ['vɛrbʊŋ]f -, -en (ESP COMM)advertising; (= Werbeabteilung) publicity department; (POL = Propaganda) pre-election publicity; (von Kunden, Stimmen) winning, attracting; (von Mitgliedern, Soldaten etc) recruitment, recruiting; (um Mädchen) courting (um of)* * *2) (a TV or radio advertisement: I enjoyed the play but the commercials irritated me.) commerce3) (the activity of advertising a product etc: He is against the promotion of cigarettes.) promotion4) (advertising: There is a lot of publicity about the dangers of smoking.) publicity5) (an old word for a formal request, eg a proposal of marriage to a lady.) suit* * *Wer·bung<->1. (Reklame) advertisementdirekte/indirekte \Werbung direct/indirect advertisingirreführende \Werbung misleading advertisingvergleichende \Werbung comparative [or discriminatory] advertising3. (Branche) advertising* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *Werbung f1. advertising, publicity;die Werbung kommt nicht an the advertising isn’t getting through (to the public), we’re not getting our message across (in the advertising);eine (gute) Werbung für fig good publicity for, a good advertisement for2. neuer Kunden etc: winning, attracting3.die Werbung um eine Frau courtship* * *die; Werbung, Werbungen1) o. Pl. advertising2) o. Pl.: s. Werbeabteilung* * *-en f.advertising n.courtship n.publicity n.recruitment n. -
6 реклама, вводящая в заблуждение
1) Economy: misleading advertising2) Advertising: deceptive advertisingУниверсальный русско-английский словарь > реклама, вводящая в заблуждение
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7 обманчивая реклама
Business: misleading advertisingУниверсальный русско-английский словарь > обманчивая реклама
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8 реклама вводящая в заблуждение
Business: misleading advertisingУниверсальный русско-английский словарь > реклама вводящая в заблуждение
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9 täuschende Werbung
täuschende Werbung
misleading advertising -
10 falsk reklame
subst. misleading advertising -
11 villedende markedsføring
subst. (jus) misleading advertising -
12 подмена (товара)
подмена (товара)
Тактика обмана путем выпуска рекламы или упаковки, вводящей потребителя в заблуждение и представляющей товар, услугу или бренд таким образом, который не соответствует тому, чем они являются на самом деле.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
passing off
Deceptive practice involving misleading advertising or packaging that presents a product, service or brand to be something which it is not.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Русско-английский словарь нормативно-технической терминологии > подмена (товара)
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13 вводящее в заблуждение заявление
Advertising: misleading statementУниверсальный русско-английский словарь > вводящее в заблуждение заявление
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14 впечатление, вводящее в заблуждение
Advertising: misleading impressionУниверсальный русско-английский словарь > впечатление, вводящее в заблуждение
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15 дезориентирующее заявление
Advertising: misleading statementУниверсальный русско-английский словарь > дезориентирующее заявление
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16 ответ, вводящий в заблуждение
Advertising: misleading answerУниверсальный русско-английский словарь > ответ, вводящий в заблуждение
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17 этикетка, вводящая в заблуждение
Advertising: misleading labelУниверсальный русско-английский словарь > этикетка, вводящая в заблуждение
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18 publicité mensongère
misleading or deceptive advertisingDictionnaire juridique, politique, économique et financier > publicité mensongère
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19 propaganda
f.1 advertising.2 publicity leaflets (prospectos).repartir propaganda to distribute advertising leaflets; to hand out advertising leaflets (en la calle)propaganda electoral election literature; (folletos) election campaign advertising (anuncios, emisiones)3 propaganda.4 commercial, blurb, build-up, advertisement.* * *1 (publicidad) advertising2 (electoral) propaganda* * *noun f.* * *SF1) (Pol) propaganda2) (Com) (=publicidad) advertising3) (=panfletos, octavillas) advertising leaflets pl* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex. Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.Ex. The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.----* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *a) (Pol) ( para promover o desprestigiar una causa) propagandab) (Com, Marketing) advertising; ( en prensa)hacer propaganda de un producto/espectáculo — to advertise a product/show
* * *= propaganda, promotional literature.Ex: Children should be taught to be selective TV watchers and shown that television is a powerful advertising and propaganda tool.
Ex: The article 'The window-dressers' investigates some of the claims of vanity publishers made in their promotional literature and finds that many are misleading.* de propaganda = promotional.* hacer propaganda = give + publicity, propagandise [propagandize, -USA].* propaganda política = political propaganda.* * *1 ( Pol) (para promover o desprestigiar una causa) propagandael aparato de propaganda de la dictadura the propaganda apparatus of the dictatorshiplo que prometieron en su propaganda electoral what they promised in their election material ( o advertisements etc)el discurso del primer ministro fue pura propaganda electoral the prime minister's speech was pure electoral propagandahacer propaganda de un producto/espectáculo to advertise a product/showme regalaron un llavero de propaganda they gave me a key ring with their name ( o logo etc) on itla revista no trae más que propaganda the magazine has nothing but advertisements in itrepartía propaganda de la agencia de viajes she was handing out advertising leaflets o fliers for the travel agent'sa ver cuando lo conocemos, le has hecho tanta propaganda ( fam); when are we going to meet him? you've talked so much about him* * *
propaganda sustantivo femeninoa) (Pol) propagandab) (Com, Marketing) advertising;
repartir propaganda to hand out advertising leaflets
propaganda sustantivo femenino
1 (política) propaganda
propaganda electoral, election propaganda
2 (comercial) advertising: el buzón siempre está lleno de propaganda, my mailbox is always full of junk mail
' propaganda' also found in these entries:
Spanish:
octavilla
- prospecto
- publicidad
- cartel
- repartir
- volante
English:
advertising
- build-up
- direct-mail advertising
- junk mail
- mail
- plug
- propaganda
- propagandize
- sales brochure
- build
- junk
* * *propaganda nf1. [publicidad] advertising;hacer propaganda de algo to advertise sth;un folleto de propaganda an advertising leaflet2. [prospectos] publicity leaflets;[por correo] junk mail;repartir propaganda to distribute advertising leaflets;[en la calle] to hand out advertising leaflets propaganda electoral [folletos] election literature; [anuncios, emisiones] election campaign advertising3. [política, religiosa] propaganda* * *f1 de producto advertising2 POL propaganda* * *propaganda nf1) : propaganda2) publicidad: advertising* * *1. (publicidad) advertisingel municipio no necesita propaganda para atraer a los turistas the village doesn't need advertising to attract tourists2. (material) leaflets3. (política) propaganda -
20 Reklame
Reklame f V&M advertisement, promotion, promo • Reklame machen V&M advertise • Reklame machen für V&M promote* * *f <V&M> advertisement, promotion (promo) ■ Reklame machen <V&M> advertise ■ Reklame machen für <V&M> promote* * *Reklame
advertisement [material], advertising, publicity, propaganda, puff (Br.), claptrap, boost (US), promotion (US);
• durch Reklame verschandelt disfigured by advertisement;
• mit Reklame übersät plastered with advertisement;
• anreißerische (aufdringliche) Reklame hoopla (US sl.);
• ausgefallene Reklame offbeat advertising;
• im ganzen Land durchgeführte Reklame national advertisement;
• einwandfreie Reklame clean advertisement;
• ganzseitige Reklame full-page advertisement;
• gemeinsame Reklame association advertising;
• irreführende Reklame misleading advertisement;
• kolossale Reklame big boom;
• laute Reklame ballyhoo, puff;
• marktschreierische Reklame flaring advertisement, puff (Br.);
• täuschende Reklame deceptive advertising;
• überregionale Reklame national (nation-wide) advertisement;
• übertriebene Reklame puffery (Br.);
• unverlangte Reklame unsolicited advertisement;
• in rascher Folge wiederholte Reklame high-pressure advertising;
• wirksamste Reklame advertising getting the best results;
• Reklame innerhalb des Ladens point-of-purchase advertising;
• gute Reklame abgeben to serve as good propaganda;
• aufdringliche Reklame betreiben to ballyhood;
• Reklame machen to advertise, to boom, to promote (US), to boost, to publicize, to push, to set up propaganda;
• in Reklame machen to be in the advertising game;
• gewaltig Reklame machen to cry up;
• mit Reklame übersät sein to be covered with advertisements;
• Stadt mit Reklame übersäen (überschütten) to bill a town;
• wilder Reklameanschlag fly posting;
• zweiseitige Reklameanzeige center spread (US);
• Reklameartikel advertised article (product), leading line;
• Reklameaufschrift advertising label;
• Reklameauslage advertising display, layout;
• Reklameballon propaganda balloon;
• Reklamebeigabe dealer help;
• Reklamebeilage (Zeitung) inset, stuffer (US);
• Reklamebeitrag advertising contribution;
• Reklamebeleuchtung advertising lights;
• fachmännische Reklameberatung expert advertising advice;
• Reklamebild advertising picture;
• Reklamebroschüre promotional brochure, leaflet;
• Reklamedrucksache advertising matter;
• Reklamefeldzug [advertising] campaign;
• blitzartiger Reklamefeldzug advertising blitz;
• Reklamefeldzug durchführen to run an advertising campaign;
• Reklamefigur advertising figure;
• Reklamefläche advertising space, hoarding (Br.), billboard (US);
• bewilligter Reklamefonds appropriation for advertising, advertising appropriation;
• Reklamegerüst signboard (US);
• Reklamegeschenk advertising article, free gift;
• Reklamegestaltung copywriting;
• aus Reklamegründen for propaganda advantage;
• Reklameidee advertising idea;
• Reklamekärtchen [zur Beschreibung der Ware] store sign (card);
• Reklamekosten advertising expenditure (cost, outlay), costs for advertising;
• Reklamemasche public-relations stunt;
• Reklamematerial advertising (advertisement) material;
• Reklamematerial für Postwurfsendungen direct mail literature;
• Reklameplakat advertising poster;
• Reklamepreis knockdown (early-bird, cut-rate) price, loss leader;
• Reklameprospekt handbill, leaflet, throwaway, dodger (US, Australia);
• Reklamerummel ballyhoo, publicity stunt, boom (US);
• Reklameschild publicity (sky) sign, ad card;
• Reklameschlager stunt;
• Reklameschlepp airposter towing;
• Reklameschrift advertising type;
• Reklameschriften propaganda writings;
• ganzseitige Reklameseite bleed;
• Reklamesendung (Rundfunk) commercial, plug, soap opera (US);
• Reklamestreifen blurb;
• Reklamestück showpiece;
• riesige, grelle Reklametafel screamer;
• Reklametätigkeit advertising activity;
• Reklametechnik advertising technique;
• Reklameteil (Zeitung) advertising columns (part);
• Reklametext advertising copy;
• Reklametexter copywriter;
• Reklameträger medium;
• Reklametrick stunt, bluff, gimmick (US);
• Reklametrommeln rühren to drum up business (fam.);
• Reklameverkauf bargain sale;
• Reklamewagen advertising van;
• Reklamewand advertisement hoarding, billboard (US);
• Reklamewert attention value;
• Reklamewoche propaganda week;
• Reklamewort slogan;
• Reklamezeichner advertising artist (designer), signwriter;
• Reklamezettel handbill, throwaway, leaflet, dodger (US);
• Reklamezettel verteilen to scatter handbills;
• Reklamezweck advertising end, show purpose.
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См. также в других словарях:
misleading advertising — deceptive advertising Advertising that, although not strictly untrue, leads consumers to less than accurate conclusions. Intentionally misleading consumers is an extreme form of misleading advertising and is against the advertising standards code … Big dictionary of business and management
misleading — misleading, deceptive, delusive, delusory all mean having an appearance or character that leads one astray or into error. Misleading is the general term applicable to something which, intentionally or otherwise, leads one away from the right… … New Dictionary of Synonyms
misleading — UK US /mɪsˈliːdɪŋ/ adjective ► causing someone to believe something that is not true: »The instructions were confusing and even misleading in some cases. misleading advertisements/advertising/adverts »The credit company has been criticized by the … Financial and business terms
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Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking … Wikipedia
National Advertising Review Council — NARC Type Trade organization Industry Advertising Founded 1971 Headquarters United States Website http://www.NARCpartners.org … Wikipedia
deceptive advertising — False and misleading advertising. Advertisement which contains any assertion, representation or statement of fact which is untrue or misleading. Where the public are not cautious or watchful in their buying habits and are likely to be misled, the … Black's law dictionary
deceptive advertising — False and misleading advertising. Advertisement which contains any assertion, representation or statement of fact which is untrue or misleading. Where the public are not cautious or watchful in their buying habits and are likely to be misled, the … Black's law dictionary
National Advertising Division of the Council of Better Business Bureaus — National Advertising Division (NAD) of the Council of Better Business Bureaus USA A self regulatory agency established by the advertising industry to help maintain truth and accuracy in national advertising. The agency is managed by the Council… … Law dictionary